The Catastrophic Swatch x Audemars Piguet Launch Was Entirely Predictable and Utterly Avoidable - WIRED

The Catastrophic Swatch x Audemars Piguet Launch Was Entirely Predictable and Utterly Avoidable WIRED Shoppers’ Frenzy for ‘Royal Pop’ Pocket Watches Forces Swatch to Shut Stores The New York Times Actor Russell Andrews shares ALS diagnosis CNN A $400 Swatch Watch Is Driving Fans Insane WSJ What is the Royal Pop pocket watch and is it worth the hype? BBC